Pepsi Expo 2020
Pepsi Expo 2020 is a series of limited edition beverage cans created to commemorate Expo 2020 Dubai. Three co-branded designs are themed around opportunity, mobility and sustainability. Each can carries an abstract composition with vibrant illustrations arranged around a stylized central figure. The illustrations are kept flat to leave the images open to interpretation. Every subtheme tells a story drawn from different cultures, experiences and backgrounds. The cans are intended as a window into the future and as a way to encourage conversation on a global scale.
Pepsi Expo 2020 Beverage by PepsiCo Design and Innovation was identified as an outstanding illustration of communication design by the A' Design Awards. Pepsi Expo 2020 Beverage won the Platinum A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition which recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
