Avanti has been created due to a lack in variety amongst the exotic car market. Avanti is designed to brake boundaries within market categories, with a target audience that values appearance above track times, it delivers raw passion and caters to self-indulgence. Just as exquisite items are, Avanti is more of a work of art, or fine accessory such as a luxury watch. It has been made to make the owner feel unique and conjure up feelings of excitement and desire. It is not a necessary vehicle but it is needed. It breaks the mould and contradicts what is expected within the luxury car world.
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